TPFKATA

Cognitivesurplus_af

(The People Formerly Known as the Audience)

I'm reading Clay Shirky's Cognitive Surplus. Came across this quote today:

Old logic, television logic, treated audiences as little more than collections of individuals. Their members didn't create any real value for one another. The logic of digital media, on the other hand, allows the people formerly known as the audience to create value for one another every day.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s